STRATEGIC PLAN 2022 – 2023 AAUW Palos Verdes Peninsula
AAUW MISSION
To advance gender equity for women and girls through research, education and advocacy
VALUE PROMISE
By joining AAUW, we belong to a community that breaks through educational and economic barriers so that all women and girls have a fair chance.
AAUW PALOS VERDES PENINSULA
Our Branch Strategic Plan sets forth the path we will take to promote the AAUW mission and promise, using the elements of Finance, Membership, Leadership and Public Policy.
The elements of this plan align with AAUW’s national 4 strategic pillars:
Governance & Sustainability
Education & Training
Leadership
Economic Security
Where are we now?
We were successful in meeting most of last year’s goals.
Finances continues to be stable
Membership – we have both gained new members and lost current members. Loss is primarily due to ageing and both illness and death.
Interest groups strong – online and in-person
Social activities popular – online and in-person
We have improved diversity in the age distribution of members.
Leadership team is strong – team format works well for our branch
Interest in public policy progressing slowly
Minimal programming
Tech Trek is a strong branch component
Initiated a new PP interest group – Women Helping Women – with a focus on taking action in support of the mission
DEI – still working on expanding our efforts in this arena.
Where would we like to be?
FINANCIAL GOALS
Stable finances with reserve funds
Increased support for AAUW FUND Greatest Needs
MEMBERSHIP GOALS
Increase membership by 5%
Continue work to increase diversity
Retain current members
LEADERSHIP GOALS
Continue leadership team format
Utilize our succession plan
Bring new members into Leadership Team
Steer new Branch members into committees
PUBLIC POLICY GOALS
Increase interest in and awareness of public policy
Continue support for Tech Trek and TTAG
Develop ties with a new partner college
Continue NCCWSL support
DEI – continue educating members; add a new DEI program
How do we get there?
STRATEGIES/ACTIONS
FINANCES
Monitor budget accounts
Balance income with planned program expenditures
Stronger encouragement for donations to AAUW Fund
MEMBERSHIP
Balance online and in-person events
Hold welcome event for new members/orientation
Continue interest groups – online and in person
Continue social activities – online and in person
Increase outreach to all members: newsletter, e-blasts, website, Facebook
Continue branch recognition programs – Status of Women, Named Gift Honoree
Encourage new members to attend the branch planning meeting in August
LEADERSHIP
Follow succession plan
Fill Team member positions with at least one person new to Team
Expand and publicize opportunities for leadership and committee participation
Make use of technology to expand member communication: Facebook, website
PUBLIC POLICY
Conduct at least 2 mission-based programs
Promote DEI through newsletter, website, Facebook and one member program
Inform members of state and national PP
Provide information on and access to state and national Public Policy Priorities
Encourage Action Alert participation: at meetings, website, newsletter
PP messages on website, in newsletter, at meetings, Facebook
Continue the public policy interest group (WHW)
Continue support for Tech Trek and TTAG
Increase outreach to new college campus
Introduce Smart Start, Work Smart
Send at least 2 girls to NCCWSL
Conduct at least one DEI-focused program
Promote DEI in newsletter each month; also on Facebook
Provide information to members on state and federal legislation.
Publish state PP Committee monthly articles in newsletter (issues based)
Did we make it? How to measure our success.
FINANCES
Review income and expenditures
Document donations to AAUW Fund
MEMBERSHIP
Compare three years of membership data at end of year
Research why members left the branch
Identify new members
LEADERSHIP
Review succession plan success
Review website and Facebook usage
Identify leadership opportunities created
Track members new to Leadership Team
Track participation of new Branch members on committees
PUBLIC POLICY
Review PP programming
Evaluate new PP interest group (WHW)
Document PP outreach through website and newsletter
Evaluate Tech Trek/TTAG year
Number of girls sent to camps
Member financial support for Tech Trek
TTAG activities
Evaluate interface with college campus
Number of girls sent to NCCWSL
Opportunities to introduce other programs
DEI – document number of ways DEI information was presented to members
Number of attendees at focused program